Fan-based consumption and technology innovation: Case studies of an alternative design/innovation model from the East

Date of Presentation: 
Wednesday, October 21, 2015
Quarter: 
2015 Fall
Research Focus: 

Abstract - In the age of big data more and more technology innovations are inspired by user’s creative consumption. Based on earlier findings from a research project sponsored by the RRF and IAS Research Fund, this talk will look at cultural consumption practices of users as fans from South Korea and China on various social media platforms and discuss how fan cultures at those sites contributed to local technology innovations for economic development. With a comparison between the creative mass of the East Asia and the Western creative class, it explores how we could utilize and uptake the difference of creativity for global innovations as an alternative model of design and innovation.

Bio - Huatong Sun (Twitter: @huatongs) is an assistant professor of digital media studies of the School of Interdisciplinary Arts and Sciences at the University of Washington Tacoma. She researches the relationship and interaction between technology, culture, and design in this increasingly globalized world, as presented in her award-winning book of “Cross-Cultural Technology Design” (Oxford University Press, 2012). Most of her HCI (Human-Computer Interaction) research is published at ACM CHI, HCIC, and HCI International.

Location: 
Speaker: 
Huatong Sun
Speaker affiliation: 
University of Washington Tacoma